1968 Rolex Submariner "If you were looking for lost empires..." Advertisement in Black Wood Frame
1968 Rolex Submariner "If you were looking for lost empires..." Advertisement in Black Wood Frame
1968 Rolex Submariner "If you were looking for lost empires..." Advertisement in Black Wood Frame
1968 Rolex Submariner "If you were looking for lost empires..." Advertisement in Black Wood Frame
Story and Details
Just as the Submariner is arguably the quintessential dive watch, this particular advertisement could be considered the ideal Submariner advertisement to own... It’s not the first Submariner ad. It's certainly not rare. Rather, it’s a pearl among the plethora of Submariner ads for another reason: its straightforwardness depicting the essence of the timepiece - just a dive watch and a scuba diver. In this case, divers in the Yucatan risking their lives in search of archaeological treasures relying on their, “big, tough, working watch.”
The “If you were… you'd wear a Rolex” advertising campaign from the late 1960s produced some of the most iconic Rolex advertisements of all time, with headlines that have made an indelible impression on watch collectors. And "looking for lost empires" is certainly up there with the likes of “If you were flying the Concorde…” showing the GMT Master and “If you were taming oil well fires…” calling on the unusual choice of a solid gold Day-Date to do that dangerous job.
Back to this 1968 advertisement... The Submariner shown is likely a Ref. 5513 with a "meters first" matte dial. It's from a moment in time just before the Ref. 1680 was introduced. A change that would alter the look of the Submariner (by adding a date window and "Cyclops" lens). The Submariner being offered with a date would also alter how future Submariner advertisements would look... From mid-1970 until around 2020 (50 years!) a dateless Submariner wouldn't be placed in a Rolex print advertisement. That makes this 1968 ad one of the last few to picture a No-Date Sub.
So if you're looking for an ad to go with your Ref. 14060, Ref. 114060, or the latest Ref. 124060, this is as a great option! One day it'll hang permanently in our home, as it's the first Rolex ad I fondly remember finding in a local antique store. It reminds me of the days when I started collecting vintage Rolex ads, which I didn't realize at the time would become a true passion of mine and help me find my calling.
Frame Dimensions & Design
Approx. 12 3/4" x 15 7/8" (32cm x 40cm)
Advertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and made of solid wood with black painted finish.
Condition
Condition
Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Limited frame orders ship by the next business day.You'll receive an email with tracking info!
Returns
Returns
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- EmilyVerified BuyerReviewingRolex Datejust Ref. 116233 "And Now For An Encore" feat. Jack Nicklaus AdvertisementI recommend this productRated 5 out of 5 stars1 week agoPerfect Gift!
This is such a great gift for my hard to buy for husband! It arrived super quick & in great condition. I’m so excited to give it to him for Christmas!
Was this helpful? - Jonathan W.Verified BuyerReviewing2013 Rolex Deepsea Sea Dweller feat. James Cameron AdvertisementI recommend this productRated 5 out of 5 stars1 week agoAwesome Ad. Awesome customer service.
I was throughly amazed to see how well the James Carson Deepsea ad was packaged for delivery. Special care went into making sure that it arose perfectly. I wanted to reach out and thank you for the care you gave in making sure my James Cameron Deepsea ad arrived safely. Ad Patina has a really great selection of ads. I won’t hesitate to get more ads from them in the future.
Was this helpful? - Daniel M.Verified ReviewerReviewing1993 Patek Philippe "Seeking More Than One Dimesion..." AdvertisementI recommend this productRated 5 out of 5 stars1 week agoMy favorite watch ad in the collection
I have bought a few things from Nick but this is my favorite. I have a family framer, but Nick was incredibly helpful advising on what he thought might look good and what to chat with my framer about. He never tried to upsell me, just wanted to make sure I loved the ad and was happy. The ad itself was like new. Once again, thoroughly impressed!
Was this helpful? - LReviewing1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoSubmariner love 🖤🩶
Arrived quickly and in perfect condition!
Was this helpful? - MichaelVerified BuyerReviewing1965 Rolex Daytona Ref. 6239 with "Solo dial" AdvertisementI recommend this productRated 5 out of 5 stars1 month agoGreat ads!
I recently found Adpatina and have had such a great experience starting my ad collection with them! Nick has been extremely helpful, ships promptly, and the quality is great! I already look forward to my next purchase and highly recommend!
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