Rolex Ads

Rolex is a brand known by just about everyone, whether you’re a seasoned watch collector or someone who isn’t familiar with watches at all. From tool watches like the Submariner and GMT-Master to more dressy timepieces like the Day-Date and Datejust, Rolex has built itself into one of the world’s most recognizable and iconic brands. Although the brand needs no introduction these days, Rolex marketing of the past undoubtedly played an important role creating brand awareness and ultimately brand loyalty. Rolex has produced numerous historically significant, educational and beautiful advertisements, some of which are as well-known as the watches themselves. Many of these ads not only tell the stories of the references, but also offer a glimpse into the cultural influences that shaped those narratives. With each one, you can clearly understand who Rolex imagined would wear their watches and how they would be worn in various situations, from traveling to diving and everything in between. The watch designs are certainly a reason for the brand’s success, but equally or maybe more so, Rolex advertising over the past 100+ years is why the Crown is King.