1968 Rolex GMT Master "If you were flying the Concorde" Advertisement in Black Wood Frame

1968 Rolex GMT Master "If you were flying the Concorde" Advertisement in Black Wood Frame

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1968 Rolex GMT Master "If you were flying the Concorde" Advertisement in Black Wood Frame

1968 Rolex GMT Master "If you were flying the Concorde" Advertisement in Black Wood Frame

5.0
Rated 5.0 out of 5 stars
24 Reviews
Regular price $445
Regular price Sale price $445
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Story and Details

Let's start with a fun fact: This is the very-first Rolex advertisement to feature the Concorde and GMT Master together. Yup, that's right. Published in the winter of 1968, the imagery shows the French Prototype 001 during a ceremony in Toulouse that actually took place a year earlier, in December 1967. In March 1969, this magnificent aircraft took to the sky for the first time, piloted by André Turcat. Besides it being the first of its kind, it's also special because it's in full-color. Only a small percentage of the "If you were..." series were printed in color. The color aspect can be extra-appreciated because of the 18kt. gold GMT featured, which makes the ad even more vibrant. That gold and brown combo is so good... You can almost feel that silky jubilee bracelet on your wrist... Of course what we fall in love with today, wasn't necessarily what caught people's eye back then. Some fifty years ago, when this ad was freshly printed, no one was splitting hairs when it came to Rolex watches. However at a certain point, collectors and dealers started to look for subtleties to differentiate certain models. While nicknames for watches typically come from the iconic figures who wore them, this exact configuration of the GMT Master Ref. 1675, in solid yellow gold with unique stick-shaped hour and minute hands, owes its distinction to this advertisement. That's why this variant is known as the “Concorde” GMT. A nuance, to be sure, but it’s these small details that differentiate Rolex watches (and the reason collectors go crazy for something). In conclusion, I'll leave you with one more fun fact: The ad mentions Pan Am will be the first U.S. airline to fly the Concorde. Of course, this never happened. Only Air France and British Airways flew the Concorde. 

Frame Dimensions & Design

Approx. 12 1/2" x 16" (31cm x 40cm)

Advertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and made of solid wood with black painted finish.

Condition

Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Limited frame orders ship by the next business day.You'll receive an email with tracking info!

Returns

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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5.0
Rated 5.0 out of 5 stars
Based on 24 reviews
Total 5 star reviews: 24 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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24 reviews
  • Emily
    Verified Buyer
    Rolex Datejust Ref. 116233 "And Now For An Encore" feat. Jack Nicklaus Advertisement
    Reviewing
    Rolex Datejust Ref. 116233 "And Now For An Encore" feat. Jack Nicklaus Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Perfect Gift!

    This is such a great gift for my hard to buy for husband! It arrived super quick & in great condition. I’m so excited to give it to him for Christmas!

  • Jonathan W.
    Verified Buyer
    2013 Rolex Deepsea Sea Dweller feat. James Cameron Advertisement
    Reviewing
    2013 Rolex Deepsea Sea Dweller feat. James Cameron Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Awesome Ad. Awesome customer service.

    I was throughly amazed to see how well the James Carson Deepsea ad was packaged for delivery. Special care went into making sure that it arose perfectly. I wanted to reach out and thank you for the care you gave in making sure my James Cameron Deepsea ad arrived safely. Ad Patina has a really great selection of ads. I won’t hesitate to get more ads from them in the future.

  • Daniel M.
    Verified Reviewer
    1993 Patek Philippe "Seeking More Than One Dimesion..." Advertisement
    Reviewing
    1993 Patek Philippe "Seeking More Than One Dimesion..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    My favorite watch ad in the collection

    I have bought a few things from Nick but this is my favorite. I have a family framer, but Nick was incredibly helpful advising on what he thought might look good and what to chat with my framer about. He never tried to upsell me, just wanted to make sure I loved the ad and was happy. The ad itself was like new. Once again, thoroughly impressed!

  • L
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Submariner love 🖤🩶

    Arrived quickly and in perfect condition!

  • Michael
    Verified Buyer
    1965 Rolex Daytona Ref. 6239 with "Solo dial" Advertisement
    Reviewing
    1965 Rolex Daytona Ref. 6239 with "Solo dial" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great ads!

    I recently found Adpatina and have had such a great experience starting my ad collection with them! Nick has been extremely helpful, ships promptly, and the quality is great! I already look forward to my next purchase and highly recommend!

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