1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement

1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement

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1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement

1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement

5.0
Rated 5.0 out of 5 stars
73 Reviews
Regular price $195
Regular price Sale price $195
Framing Options

Page Dimensions

Approx. 8 1/4" x 11" (21cm x 28cm)

Story and Details

There's a sea of Submariner ads out there... But only a few that rise with the tide of the best. This 1966 advertisement showing a Ref. 5513 is one of them. Conceived during the Mad Men Era, it's a one-off creative layout characteristic of most Rolex ads published before 1967. And instead of an underwater or nautical setting, the typical theme of early Submariner ads, the scene appears to be a formal affair, given the gentleman's attire and stemware he's holding. This repositioning of the Submariner as more than strictly a watch for diving is a prime example of a shift in marketing strategy and tactics of the day. And it's not just about selling a man on the watch's versatility. Ads of the 1960s tended to have some level of sexual undertone to attract male consumers to the product.

With the inclusion of a woman's hand touching the man's watch, and the line of copy, "Ask her. Maybe she knows." there's certainly a sexual element present to get a man's attention and then show him an enticing product that might lure a woman (not just a fish).

Of course, suggestive imagery and myriad interpretations aside, this is a tremendously iconic Submariner ad. For many, the one that comes to mind first when the topic of Rolex advertisements comes up.

Condition

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

LEARN MORE

contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

CONTACT
5.0
Rated 5.0 out of 5 stars
Based on 73 reviews
Total 5 star reviews: 73 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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73 reviews
  • Matt
    Verified Reviewer
    Reviewing
    1969 Rolex Datejust Ref. 1601 "racing here tomorrow" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    4 minutes ago
    Another classic ad with perfect framing.

    I’ve purchased three classic Rolex ads from Nick. All in beautiful condition and beautifully framed. They are the perfect compliment to my Rolex obsession and I love having them displayed in my house.

  • Caden D.
    Verified Reviewer
    Reviewing
    1973 Rolex GMT Master Ref. 1675 with Cape Buffalo Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    Vintage Rolex Advertisement

    I was very pleased with my purchase of Vintage Ads from Nick. I had an issue with my local post office returning to sender for no reason, which was no fault of Ad Patina’s whatsoever. However Nick politely went above and beyond to get the package back to him, and resent as FedEx in a quick manner! Will look forward to doing business with him again.

  • Kyle N.
    Verified Buyer
    Reviewing
    1995 Rolex GMT Master Ref. 16700 feat. Chuck Yeager Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Will Definitely Buy More in the Future

    I purchased the GMT Chuck Yeager advertisement, along with an AP Offshore Diver advertisement, and both were even better than I expected. They came in packed very safe and secure, and the handwritten note accompanying them was the cherry on top of the buying experience. I'll certainly be buying more in the future!

  • DL
    Reviewing
    1967 Rolex Daytona "isn't for timing 3-minute eggs." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    1967 Daytona

    Fantastic Product and amazing communication / service. Loved buying this and have given another as a gift.

  • Rebecca
    Verified Buyer
    Reviewing
    1964 "This Rolex is $195" Submariner Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Amazing ad and even better customer service!

    I bought two ads for my son in law as a gift and had them framed elsewhere. Both ads were ruined during the framing process and I was distraught, as this was supposed to be a Christmas surprise. I had to buy the same two ads again, and when Nick noticed that my order for the same ads as two months prior, he reached out and asked if there was a problem with the first ones I had purchased. I explained what had happened and he was incredible. He personally framed both ads, OVERNIGHT, and sent them to my son in law just in time for Christmas. He has sent several follow messages as well to make sure everything went well. I had never had such personal customer service. I will be a customer for life and will always sing Ad Patina’s praises! Also, the quality of the pro ta and the framing are flawless. If you are thinking of purchasing an ad, don’t hesitate!!!!