Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement
Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement
Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement
Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement
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Page Dimensions
Approx. 7 5/8" x 10 1/2" (19cm x 26cm)
Story and Details
While the Rolex GMT Master is well-known for its origin as a pilot’s watch, over time, it’s become a go-to companion for everyone and anyone, beloved for its style and history as a travel and sports watch. In this particular GMT Master II advertisement, Rolex pivots away from their previous association with the aviation industry. You also don’t see any images or stories of adventurers or athletes. As Y2K approached, Rolex tried a new format, which showcased the watch front and center, against an all-white background. This more minimalist design allowed the watch to really stand out. Besides zeroing in on that “Coke” GMT Master II Ref. 16710, your eye is drawn to the headline, which is the best part of all these ads. No matter if you like the watch or not, you can’t deny the copywriting is amazing. Concise, punchy, and clever, these headlines are as good as it gets. A true masterclass in communication that even today’s audience, with their short attention spans, would read, grasp, and be influenced by. While the headline gets the applause, the supporting copywriting deserves praise too. Following the more sleek and cosmopolitan format of the ad, it flies over the history of the GMT Master and its usefulness to pilots and professionals. Instead, the message speaks to international travelers, namely businesspeople, who are clearly a demographic Rolex wants to add to their market share. No matter the tweaks and technological upgrades to a watch, or the evolution in advertising, the essence of a model remains inherent. That’s why even in this early 2000s campaign, the GMT Master's legacy as a trusty travel companion is apparent. What may not be apparent at first glance is an "error" in the ad... Take a close look at the image of the hand stack and you’ll notice the seconds hand is straight rather than having the lume-filled circle we're accustomed to seeing.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
![Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement](http://www.adpatina.com/cdn/shop/files/rolex-gmt-master-ref-16710-savvy-travelers-advertisement-667647.jpg?v=1712332255&width=1445)
![2001 Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement](http://www.adpatina.com/cdn/shop/products/2001-rolex-gmt-master-ref-16710-savvy-travelers-advertisement-286567.jpg?v=1712283580&width=1445)
![2001 Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement](http://www.adpatina.com/cdn/shop/products/2001-rolex-gmt-master-ref-16710-savvy-travelers-advertisement-627876.jpg?v=1712283580&width=1445)
![2001 Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement](http://www.adpatina.com/cdn/shop/products/2001-rolex-gmt-master-ref-16710-savvy-travelers-advertisement-861705.jpg?v=1712283580&width=1445)
![2001 Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement](http://www.adpatina.com/cdn/shop/products/2001-rolex-gmt-master-ref-16710-savvy-travelers-advertisement-604242.jpg?v=1712283580&width=1445)
![2001 Rolex GMT Master Ref. 16710 "savvy travelers..." Advertisement](http://www.adpatina.com/cdn/shop/products/2001-rolex-gmt-master-ref-16710-savvy-travelers-advertisement-854076.png?v=1712283580&width=1445)
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- Jani M.Verified BuyerReviewing1998 Omega Speedmaster "The Moon Watch" AdvertisementI recommend this productRated 5 out of 5 stars15 minutes agoIncredible Service from Nick!
I bought this ad for a friends birthday on short notice. Nick was kind enough to take time out of his day to meet up, deliver it, and have a coffee while talking watches and life! That's the kind of customer service and communication you can expect from Nick. You can't go wrong with purchasing an ad from him. I've bought 4 from him and all have been incredible.
Was this helpful? - Christian N.Verified ReviewerReviewing1966 Rolex Submariner Ref. 5513 "work pretty well at any level." AdvertisementI recommend this productRated 5 out of 5 stars17 hours agoOutstanding on every level
Nick’s service was- from initial contact to delivery- absolutely amazing. He was quick, personal, reliable and the quality of packaging to make sure this precious ad arrives at your home in perfect condition was impressive. I can only recommend him and will be a future customer for sure
Was this helpful? - Scott A.Verified ReviewerReviewing1968 Rolex Submariner "If you were looking for lost empires..." AdvertisementI recommend this productRated 5 out of 5 stars3 days agoBelieve the reviews!
Everything everyone has already said in reviews about Nick is true. Prompt communication, fast shipping, and meticulous packaging to ensure the piece arrived intact. The framing and ad condition exceeded my high expectations. Won’t be my last purchase!
Was this helpful? - Joel K.Verified BuyerReviewing1968 Rolex Submariner "If you were looking for lost empires..." Advertisement in Black Wood FrameI recommend this productRated 5 out of 5 stars1 week agoAmazing ad and service!
This ad from @adpatina is just amazing. The quality of the page and the workmanship of framing exceeded my expectations! Nick and I exchanged several emails as I inquired about a various ads, and I went with this one. He couldn't have been more helpful and I couldn't be more pleased. I highly recommend his work to add to you "watch" collection! Thanks, Nick!
Was this helpful? - Steven B.Verified ReviewerReviewing2013 Rolex Explorer Ref. 214270 "Higher We Climb..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoHigh Quality and Great Communication
I bought this to go along with my own 214270 Explorer. The quality of the work is outstanding. The framing is some of the best work I have ever seen. Nick was also very communicative. He updated me frequently throughout the process.
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