1996 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement
1996 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement
1996 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement
1996 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement
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Page Dimensions
Approx. 8" x 10 1/2" (20cm x 26cm)
Story and Details
When the GMT Master was introduced, it was quickly branded as a reliable tool watch for pilots, with many advertisements proudly announcing the relationship between Rolex and Pan Am. Ever the marketeers, Rolex would continue to associate the GMT Master with aviation and travel. Most-famously with the Concorde. Those "If you were flying the Concorde..." ads created between 1968 - 1970 are among the most-memorable Rolex ads of all-time and likely influenced many jet-setters to purchase a GMT Master. But in 1997, when this ad was published, the Concorde probably had less of an impact on someone in the market for a Rolex. That's because at this point, Rolex, and many models, including the GMT Master, were well-established and could stand on their own. Even the flavor of GMT featured in this ad, a “Coke” GMT Master II Ref. 16710, had been in production for a decade. The timelessness and success of the GMT Master is what this ad is all about... That headline about design isn't referring to the Concorde, one of the most advanced developments in aviation history. The quote is actually speaking to the GMT Master's legendary design. This main idea comes to light once you begin reading those paragraphs - mentioning the respective GMT Masters of the Concorde pilots and how the look of the model hasn’t changed much in 25 years, even saying, "the differences between them may appear minimal to the untutored eye..." Of course, to collectors, the look and feel of a vintage Ref. 1675, like the example worn by Brian Trubshaw, compared to the neo-vintage Ref. 16710, worn by Captain Wand, is about as big a difference as the flying time from London to New York aboard the Concorde versus a Boeing 747.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
![1996 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement](http://www.adpatina.com/cdn/shop/files/1996-rolex-gmt-master-ii-ref-16710-w-concorde-advertisement-595277.jpg?v=1721302003&width=1445)
![1997 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement](http://www.adpatina.com/cdn/shop/products/1997-rolex-gmt-master-ii-ref-16710-w-concorde-advertisement-942760.jpg?v=1721235847&width=1445)
![1997 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement](http://www.adpatina.com/cdn/shop/products/1997-rolex-gmt-master-ii-ref-16710-w-concorde-advertisement-926401.jpg?v=1721235847&width=1445)
![1997 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement](http://www.adpatina.com/cdn/shop/products/1997-rolex-gmt-master-ii-ref-16710-w-concorde-advertisement-179392.jpg?v=1721235847&width=1445)
![1997 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement](http://www.adpatina.com/cdn/shop/products/1997-rolex-gmt-master-ii-ref-16710-w-concorde-advertisement-131707.jpg?v=1721235847&width=1445)
![1997 Rolex GMT Master II Ref. 16710 w/ Concorde Advertisement](http://www.adpatina.com/cdn/shop/products/1997-rolex-gmt-master-ii-ref-16710-w-concorde-advertisement-496470.png?v=1721235847&width=1445)
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- Jani M.Verified BuyerReviewing1998 Omega Speedmaster "The Moon Watch" AdvertisementI recommend this productRated 5 out of 5 stars8 minutes agoIncredible Service from Nick!
I bought this ad for a friends birthday on short notice. Nick was kind enough to take time out of his day to meet up, deliver it, and have a coffee while talking watches and life! That's the kind of customer service and communication you can expect from Nick. You can't go wrong with purchasing an ad from him. I've bought 4 from him and all have been incredible.
Was this helpful? - Christian N.Verified ReviewerReviewing1966 Rolex Submariner Ref. 5513 "work pretty well at any level." AdvertisementI recommend this productRated 5 out of 5 stars17 hours agoOutstanding on every level
Nick’s service was- from initial contact to delivery- absolutely amazing. He was quick, personal, reliable and the quality of packaging to make sure this precious ad arrives at your home in perfect condition was impressive. I can only recommend him and will be a future customer for sure
Was this helpful? - Scott A.Verified ReviewerReviewing1968 Rolex Submariner "If you were looking for lost empires..." AdvertisementI recommend this productRated 5 out of 5 stars3 days agoBelieve the reviews!
Everything everyone has already said in reviews about Nick is true. Prompt communication, fast shipping, and meticulous packaging to ensure the piece arrived intact. The framing and ad condition exceeded my high expectations. Won’t be my last purchase!
Was this helpful? - Joel K.Verified BuyerReviewing1968 Rolex Submariner "If you were looking for lost empires..." Advertisement in Black Wood FrameI recommend this productRated 5 out of 5 stars1 week agoAmazing ad and service!
This ad from @adpatina is just amazing. The quality of the page and the workmanship of framing exceeded my expectations! Nick and I exchanged several emails as I inquired about a various ads, and I went with this one. He couldn't have been more helpful and I couldn't be more pleased. I highly recommend his work to add to you "watch" collection! Thanks, Nick!
Was this helpful? - Steven B.Verified ReviewerReviewing2013 Rolex Explorer Ref. 214270 "Higher We Climb..." AdvertisementI recommend this productRated 5 out of 5 stars3 weeks agoHigh Quality and Great Communication
I bought this to go along with my own 214270 Explorer. The quality of the work is outstanding. The framing is some of the best work I have ever seen. Nick was also very communicative. He updated me frequently throughout the process.
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