1978 BMW "Art and individualism." Advertisement
1978 BMW "Art and individualism." Advertisement
1978 BMW "Art and individualism." Advertisement
1978 BMW "Art and individualism." Advertisement
Page Dimensions
Approx. 6 5/8" x 10" (17cm x 25cm)
Story and Details
German engineers who design the inner workings of these cars are typically seen as stuffy, humorless, and boring. Nothing you see in this ad is boring. And if there was ever a BMW advertisement destined to be framed, it has to be this one... BMW started their Art Car program in 1975 with Alexander Calder and a BMW 3.0 CSL, the fun yellow, red, and blue #93 at the top of the stack here. This is a program that they continue almost 50 years later with the most recent entry being designed by Julie Mehretu in 2024. Some of the most influential artists of the 20th century, and some of my personal favorites, have liveried cars for BMW including Warhol in ’79, Ernst Fuchs in ’82, David Hockney in ’95, and Jeff Koons in 2010. Back to the ad... the other two working down the stack shown are another 3.0 CSL from 1976 by Frank Stella and a 320i Turbo from 1977 by Roy Lichtenstein. Of the three shown here, Frank Stella's geometric design over a graph paper like design is by far my favorite, despite it putting me back in Algebra II sophomore year of high school.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- Sam C.Verified ReviewerReviewing1965 Erich Strenger artwork of Porsche 904s in Targa Florio AdvertisementI recommend this productRated 5 out of 5 stars1 week agoLooks fantastic framed! Beautiful print from a great seller.
I met Nick at the 2024 Windup Watch Fair in NYC and found his friendliness and passion for curating great vintage ads and prints for fellow enthusiasts contagious. Nick worked with me to find the perfect framing setup for this print and was very communicative and a pleasure to work with throughout the process. He even took the time to dig up additional information about the history and context of the print, which he included when he sent the framed print to me. I couldn’t be more thrilled with the final product, which is now displayed proudly in my office. I highly recommend Ad Patina to anyone who loves cars, watches, sports or vintage artwork of any kind.
Was this helpful? - Brian S.Verified ReviewerReviewing1977 Porsche 911 "It could only be one car" AdvertisementI recommend this productRated 5 out of 5 stars1 month agoBeautiful ad
This ad is lovely in person - great mix of colors and fonts and the green complements the patina of the magazine paper perfectly. As usual, Nick only sources and sells in the best condition!
Was this helpful? - Brian M.Verified ReviewerReviewing1977 Porsche 911 "It could only be one car" AdvertisementI recommend this productRated 5 out of 5 stars1 month agoIncredible addition
Picked this ad up at Windup Watch Fair NYC ‘24. Absolutely ecstatic to say that this is now the 7th Ad in my collection. As anyone who has worked with him will agree, Nick is truly one of the most knowledgeable and overall greatest humans I’ve had the opportunity of working with in this hobby. Can’t wait to add more 🤟
Was this helpful? - Matt G.Verified ReviewerReviewing1965 Porsche 911 "once in a generation..." AdvertisementI recommend this productRated 5 out of 5 stars1 month agoMade for an awesome gift!
I bought this for a friend of mine’s birthday who is a big fan of the 911 and also just bought a new house. He loved it and is excited to hang it up in his new office. I had Nick frame the ad too and it turned out perfect. I definitely see myself being another in the future.
Was this helpful? - KristenReviewing2003 Porsche 911 Turbo "like calling sex reproduction." AdvertisementI recommend this productRated 5 out of 5 stars1 month agoAmazing as always!
Working with Nick at Ad Patina has been a fantastic experience! Over the years, we’ve purchased several vintage ads from him, and each time, the customer service has been exceptional. Nick genuinely goes above and beyond—he even tracked down a specific ad I was searching for, which meant a lot. The quality of his framing is outstanding as well; each piece arrives beautifully preserved and ready to display. If you’re looking for unique, well-curated ads with top-tier service, I highly recommend Ad Patina!
Was this helpful?
GET INSIDER INFORMATION
Be the first to know about updates, new magazine ads, and exclusives.