1967 Rolex Datejust Ref. 1601 "If you were holding a meeting..." Advertisement

1967 Rolex Datejust Ref. 1601 "If you were holding a meeting..." Advertisement

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1967 Rolex Datejust Ref. 1601 "If you were holding a meeting..." Advertisement

1967 Rolex Datejust Ref. 1601 "If you were holding a meeting..." Advertisement

5.0
Rated 5.0 out of 5 stars
36 Reviews
Framing Options
Regular price $95
Regular price Sale price $95
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Page Dimensions

Approx. 8 1/8" x 11" (20cm x 28cm)

Story and Details

If you were an international executive traversing the globe, your greatest concern would be time. To save every second, you fly on business jets, such as the Dassault Falcon 20, and hold meetings in that jet while flying to another. That raises the question, how would you keep track of the time saved? With a Rolex, of course. But not just any Rolex  a Datejust Ref. 1601 with pie pan dial, fluted bezel, and jubilee bracelet. And if this advertisement was in color, it would likely reveal the 18 kt. gold version given the information and the price point note in the copy ("only" $950 in 1967). Whether in stainless steel, steel and gold, or solid gold, the work done by hand in its construction and refinement would be on full display every minute in the finish and quality synonymous with Rolex, which makes the Ref. 1601 Datejust a timeless staple of Rolex to this day.

The advertisement itself is arguably just as timeless... This campaign from the late 1960’s, conceived by the J. Walter Thompson agency, simply presents a situation and a Rolex model. If you were in that situation, you’d wear the Rolex model to match the challenges faced. Through this ad campaign, Rolex established itself as the best tool to keep the time for the job, from exploring the world to making every minute count in a meeting on a private jet. Naturally, the percentage of the population who find themselves in these situations on a daily basis, especially in 1967, is understandably quite small. However through these “If you were...” ads, a larger percent of the population is able to step into these environments, such as the cabin of a top-of-the-line business jet, to not only imagine themselves being there, but to understand the exact reason why Rolex is the best tool for that situation. And with this understanding, aspiring international executives, enthusiasts, and collectors can display this ad and ask themselves the ultimate question: ”If I were doing this, what Rolex would I wear?"

 

Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

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Unframed orders ship by the next business day. You’ll receive an email with tracking info!

Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.

Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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5.0
Rated 5.0 out of 5 stars
Based on 36 reviews
Total 5 star reviews: 36 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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36 reviews
  • PJ M.
    Reviewing
    1966 Rolex Submariner Ref. 5513 "work pretty well at any level." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    4 weeks ago
    First class product and customer service

    The framed ad is impressively done. J highly recommend to anyone who is a fan of Rolex and/or vintage advertising. Just an overall unique and eye catching piece of history. Nick is a pleasure to work with and will not steer you wrong. He helped me customize the sizing a bit to best fit a smaller space in my office. It turned out perfect. Thank you, Nick.

  • Jonathan
    Reviewing
    2009 Rolex Daytona Ref. 116518 "Rolex Sports Car Series" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    4 weeks ago
    Rolex advertisement

    This is my third purchase from the site and the quality has been amazing. Ships out quickly, I high recommend buying a print here!

  • Manan S.
    Verified Reviewer
    Reviewing
    Rolex GMT Master II Ref. 16710 "History of Performance." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    4 weeks ago
    Love this ad and amazing work by Nick!

    I first connected with Nick in June 2020. We built a great friendship based off of a mutual love of watches, Basquiat and great ads. I have 4 ads of his framed and hanging in my home office and they make me so happy. Nick is great to work with, willing to give his expertise and suggestions on frame projects and overall a great guy. I'm proud to have supported him and his amazing work over the years.

  • Nitan P.
    Verified Buyer
    Reviewing
    2010 Rolex "Hulk" Submariner Ref. 116610LV "Diver's Watch" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great experience

    The ad is beautiful, but even better than that was the hand written note it came with. It meant more to me then even the product. If you find an ad you like, buy it from Ad Patina, they are good people.

  • Nitan
    Reviewing
    2010 Rolex "Hulk" Submariner Ref. 116610LV "Diver's Watch" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    The ad is beautiful, but even better than that was the hand written note it came with. It meant more to me then even the product. If you find an ad you like, buy it from Ad Patina, they are good people.