1966 Rolex Submariner "work pretty well at any level." Advertisement in Black Wood Frame

1966 Rolex Submariner "work pretty well at any level." Advertisement in Black Wood Frame

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1966 Rolex Submariner "work pretty well at any level." Advertisement in Black Wood Frame

1966 Rolex Submariner "work pretty well at any level." Advertisement in Black Wood Frame

5.0
Rated 5.0 out of 5 stars
27 Reviews
Regular price $545
Regular price Sale price $545
To reserve this item, please contact me.

Story and Details

There's a sea of Submariner ads out there... But only a few that rise with the tide of the best. This 1966 advertisement showing a Ref. 5513 is one of them. Conceived during the Mad Men Era, it's a one-off creative layout characteristic of most Rolex ads published before 1967. And instead of an underwater or nautical setting, the typical theme of early Submariner ads, the scene appears to be a formal affair, given the gentleman's attire and stemware he's holding. This repositioning of the Submariner as more than strictly a watch for diving is a prime example of a shift in marketing strategy and tactics of the day. And it's not just about selling a man on the watch's versatility. Ads of the 1960s tended to have some level of sexual undertone to attract male consumers to the product.

With the inclusion of a woman's hand touching the man's watch, and the line of copy, "Ask her. Maybe she knows." there's certainly a sexual element present to get a man's attention and then show him an enticing product that might lure a woman (not just a fish).

Of course, suggestive imagery and myriad interpretations aside, this is a tremendously iconic Submariner ad. For many, the one that comes to mind first when the topic of Rolex advertisements comes up.

Frame Dimensions & Design

Approx. 12 7/8" x 16" (32cm x 40cm)

Advertisement page is ideally cropped by a custom-measured, hand-cut 4-ply border in a shade of white that compliments tones of paper. Frame is custom-sized and made of solid wood with black painted finish.

Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Free Shipping for all continental US orders.

Limited frame orders ship by the next business day.You'll receive an email with tracking info!

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

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5.0
Rated 5.0 out of 5 stars
Based on 27 reviews
Total 5 star reviews: 27 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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27 reviews
  • Peter D.
    1995 Rolex GMT Master Ref. 16700 feat. Chuck Yeager Advertisement
    Reviewing
    1995 Rolex GMT Master Ref. 16700 feat. Chuck Yeager Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    30 minutes ago
    Extremely impressed!

    Nick was great! Timely and secure shipping with a nice handwritten note included. Can’t wait to order again and support such a great small business!

  • Ashley Y.
    Rolex Daytona Ref. 116520 Image Advertisement
    Reviewing
    Rolex Daytona Ref. 116520 Image Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    Amazing Job!

    It was an absolute pleasure to work with Nick on this Christmas present for my son. It was such a unique gift, and the framing was super high quality. Nick worked with me on exactly what I wanted and took the time to understand what I was looking for. Shipping was fast, and it arrived just in time for Christmas. I will definitely be ordering from Nick and Ad Patina. Excellent service and company!!!

  • Nick
    1978 Rolex Submariner Ref. 1680 "Championship Surfing" w/ Surfer Advertisement
    Reviewing
    1978 Rolex Submariner Ref. 1680 "Championship Surfing" w/ Surfer Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    10/10 buying experience. Do yourself a favor and buy an ad that you love from Nick. Favorite purchase of 2024

    Nick is absolutely world-class and a pleasure to do business with. The packaging alone (+ a handwritten note) was a step above the rest and an amazing personalized touch. I will certainly be buying more ads from Nick and couldn’t recommend him enough.

    P.s. I was on a zoom call with prospect and noticed some vintage ads behind him. Low and behold, they were Nicks ads and they knew each other! We had an amazing chat about vintage ads and watches. This is your sign to buy one!

  • Emily
    Verified Buyer
    1969 Rolex Datejust Ref. 1601 "racing here tomorrow" Advertisement
    Reviewing
    1969 Rolex Datejust Ref. 1601 "racing here tomorrow" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Perfect Gift!

    This is such a great gift for my hard to buy for husband! It arrived super quick & in great condition. I’m so excited to give it to him for Christmas!

  • Jonathan W.
    Verified Buyer
    2013 Rolex Deepsea Sea Dweller feat. James Cameron Advertisement
    Reviewing
    2013 Rolex Deepsea Sea Dweller feat. James Cameron Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Awesome Ad. Awesome customer service.

    I was throughly amazed to see how well the James Carson Deepsea ad was packaged for delivery. Special care went into making sure that it arose perfectly. I wanted to reach out and thank you for the care you gave in making sure my James Cameron Deepsea ad arrived safely. Ad Patina has a really great selection of ads. I won’t hesitate to get more ads from them in the future.

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