1965 Porsche 911 "once in a generation..." Advertisement
1965 Porsche 911 "once in a generation..." Advertisement
1965 Porsche 911 "once in a generation..." Advertisement
1965 Porsche 911 "once in a generation..." Advertisement
- $65
- $295
- $295
- $295
- $295
- $345
Page Dimensions
Approx. 8 1/8" x 11" (20cm x 28cm)
Story and Details
Max Hoffman is an automobile industry legend with an eye for design. That’s why he’s the man who brought Porsche to the United States. His company, Hoffman-Porsche Car Corporation, was behind most of the print advertising for the brand in the 1950s, because Porsche didn’t have an advertising budget early on.
In 1963 Porsche ended their relationship with Hoffman and the recently formed Porsche of America Corporation (PoAC) took the wheel of their advertising. It seems they had an in-house team that started a national campaign from their Teaneck, NJ headquarters.
This ad unveils the 911 to the world. It was published in a variety of magazines throughout 1965 and 1966, including auto, business, and cultural publications. It reveals its fastback contour and sloping hood between bold round headlamps - design elements that form the silhouette of a car people dream about today. But 60 years ago the 911 was simply an evolution of a product line. Conceived by Ferdinand "Butzi" Porsche, it was the first radically new design from Porsche that broke away from their Type 356 body style.
Besides it likely being the first 911 ad to roll of the assembly line, it's also wonderful because it shows a perfect image of the car. Just the sports car parked front and center, illuminated by a dark background. How it might have been showcased at an auto show. Or what you'd encounter if you were walking around a dealership in the mid 1960s. The shape and features showcased and highlighted. Curves and angles that have come to define the 911
If you can manage to take your eyes off the beautiful car, you’ll read equally beautiful copy. Copy that is both poetic and nostalgic. A message intentionally crafted to market this new kind of car to a certain customer: “The ultimate car for getting from here to there in the quickest, safest, most enjoyable manner possible.” This is a line that surely resonated with someone who craved performance, but needed a vehicle for everyday life. And if that person had $6500, they would’ve experienced something many dream about - owning one of the very first 911s. Or buying a 912 for $4000.
Condition
Condition
Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.
Framing
Framing
Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.
Shipping
Shipping
Free Shipping for all continental US orders.
Unframed orders ship by the next business day. You’ll receive an email with tracking info!
Framing is custom. Please allow me up to 2 weeks to finish your framing project. Before I start, I’ll email you to confirm the design and provide an estimated completion and shipping date.
Returns
Returns
Returns are accepted for unframed ads, if they are in new condition as you received it, within 30 days of purchase.
As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.
Questions
Questions
Please contact me if you need additional photos or have any questions!
advertisements
All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.
framing
Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall.
contact
I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting!
- MatthewVerified BuyerReviewing1997 Porsche Boxster "1956 meets 2001" AdvertisementI recommend this productRated 5 out of 5 stars26 minutes agoGreat quality and style!
They were great to work with and provided an exceptional end result! Very happy with the framed ads!
Was this helpful? - Emmett W.Verified BuyerReviewing2005 Porsche Boxster S "impossible to lose a key..." AdvertisementI recommend this productRated 5 out of 5 starsYesterdayAmazing service and amazing quality ad
Shipping was prompt, the ad was as described, and it even included a thoughtful handwritten note expressing their gratitude. 100% would buy again for myself or any other car lovers in my life!
Was this helpful? - Megan C.Verified BuyerReviewing1971 Porsche 911 "perfect car" AdvertisementI recommend this productRated 5 out of 5 starsYesterdayMint Condition
The ad was shipped in incredible condition. This made the perfect gift for my Porsche loving brother. The packaging keep the ad safe and it arrived in just a couple of days. I would absolutely purchase from Ad Patina again!
Was this helpful? - Sam C.Verified ReviewerReviewing1965 Erich Strenger artwork of Porsche 904s in Targa Florio AdvertisementI recommend this productRated 5 out of 5 stars4 weeks agoLooks fantastic framed! Beautiful print from a great seller.
I met Nick at the 2024 Windup Watch Fair in NYC and found his friendliness and passion for curating great vintage ads and prints for fellow enthusiasts contagious. Nick worked with me to find the perfect framing setup for this print and was very communicative and a pleasure to work with throughout the process. He even took the time to dig up additional information about the history and context of the print, which he included when he sent the framed print to me. I couldn’t be more thrilled with the final product, which is now displayed proudly in my office. I highly recommend Ad Patina to anyone who loves cars, watches, sports or vintage artwork of any kind.
Was this helpful? - Brian S.Verified ReviewerReviewing1977 Porsche 911 "It could only be one car" AdvertisementI recommend this productRated 5 out of 5 stars2 months agoBeautiful ad
This ad is lovely in person - great mix of colors and fonts and the green complements the patina of the magazine paper perfectly. As usual, Nick only sources and sells in the best condition!
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