1964 "This Rolex is $195" Submariner Advertisement in Black Wood Frame

1964 "This Rolex is $195" Submariner Advertisement in Black Wood Frame

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1964 "This Rolex is $195" Submariner Advertisement in Black Wood Frame

1964 "This Rolex is $195" Submariner Advertisement in Black Wood Frame

5.0
Rated 5.0 out of 5 stars
24 Reviews
Regular price $695
Regular price Sale price $695

Story and Details

It can be argued the years just prior to when the popular "If you were..." campaign launched produced the most-creative Rolex ads. This rarer ad featuring the Submariner, published in 1964 and in 1965, is a perfect example of the many unique, one-off Rolex advertisements conceived in an attempt to catch the attention of a reader. Clearly the copywriters and art department put some thought into the layout and messaging of this ad, including the decision to fill the back with blackness and place the Sub near the bottom (not in the middle). I think this overall design was absolutely intentional... Mentioning the "underwater watch for $39.95" near the surface of the ad and positioning the Submariner much further below, I think, informs the astute reader that other dive watches can't go as deep as the Submariner. Furthermore, the choice of an all black background to fill the negative space, I think, represents the abyss a Submariner is perfectly at home in - and can handle without issue.

Between the visual and the copy, this is one of the best Submariner ads ever. Clearly, Rolex is incredibly bold in this ad, calling other watches "cheap" and not shying away from their price point. The ad also has the charm you'd expect to find in a vintage ad, saying the Submariner's "rugged good looks cut a handsome swath in or out of the water. Go ahead and show it off. It looks great on you!"

Frame Dimensions & Design

Approx. 12 1/2" x 15 1/2" (31cm x 39cm)

Advertisement page is ideally cropped by a custom-measured, hand-cut, reverse-cut 4-ply border in a shade of cream that compliments tones of paper. Frame is custom-sized and made of solid wood with black painted finish.

Condition

Frame is new, and ready to hang. Pre-owned original magazine advertisement. Image shown is exactly the ad that you'll be receiving.

Framing

Framing is handcrafted in Chicago, IL, using acid-free materials for art preservation. The UV-protected, anti-reflective glass ensures optimal viewing. Frames are solid wood featuring a wire for easy hanging and felt pads for wall protection.

Shipping

Free Shipping for all continental US orders.

Limited frame orders ship by the next business day.You'll receive an email with tracking info!

Returns

As all of my ads are highly curated, individually custom framed, and personalized, all sales for framed ads are final.

Learn more about our Return Policy.

Questions

Please contact me if you need additional photos or have any questions!

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All advertisements and images are original – directly from magazines and other types of publications. These are vintage, pre-owned, original pages, so the paper quality and condition varies... I try to show accurate photos of the exact ad/image you'll be receiving.

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framing

Framing is custom-designed and done by hand in Chicago, IL. Acid-free materials are used to preserve your art. Glass offers UV-protection and is anti-reflective for best viewing. Frames are solid wood with wire on back for easy hanging and felt pads to protect wall. 

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contact

I love my business and what I do!
Please don't hesitate to reach out with any questions or special requests... About pricing, condition, framing - ads or magazines you have to sell... I'll get back to you within 48 hours (usually much sooner!). Looking forward to chatting! 

CONTACT
5.0
Rated 5.0 out of 5 stars
Based on 24 reviews
Total 5 star reviews: 24 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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24 reviews
  • Emily
    Verified Buyer
    Rolex Datejust Ref. 116233 "And Now For An Encore" feat. Jack Nicklaus Advertisement
    Reviewing
    Rolex Datejust Ref. 116233 "And Now For An Encore" feat. Jack Nicklaus Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Perfect Gift!

    This is such a great gift for my hard to buy for husband! It arrived super quick & in great condition. I’m so excited to give it to him for Christmas!

  • Jonathan W.
    Verified Buyer
    2013 Rolex Deepsea Sea Dweller feat. James Cameron Advertisement
    Reviewing
    2013 Rolex Deepsea Sea Dweller feat. James Cameron Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Awesome Ad. Awesome customer service.

    I was throughly amazed to see how well the James Carson Deepsea ad was packaged for delivery. Special care went into making sure that it arose perfectly. I wanted to reach out and thank you for the care you gave in making sure my James Cameron Deepsea ad arrived safely. Ad Patina has a really great selection of ads. I won’t hesitate to get more ads from them in the future.

  • Daniel M.
    Verified Reviewer
    1993 Patek Philippe "Seeking More Than One Dimesion..." Advertisement
    Reviewing
    1993 Patek Philippe "Seeking More Than One Dimesion..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    My favorite watch ad in the collection

    I have bought a few things from Nick but this is my favorite. I have a family framer, but Nick was incredibly helpful advising on what he thought might look good and what to chat with my framer about. He never tried to upsell me, just wanted to make sure I loved the ad and was happy. The ad itself was like new. Once again, thoroughly impressed!

  • L
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    Reviewing
    1966 Rolex Submariner Ref. 5512 "Skate, the Shark, or the Nautilus..." Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Submariner love 🖤🩶

    Arrived quickly and in perfect condition!

  • Michael
    Verified Buyer
    1965 Rolex Daytona Ref. 6239 with "Solo dial" Advertisement
    Reviewing
    1965 Rolex Daytona Ref. 6239 with "Solo dial" Advertisement
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great ads!

    I recently found Adpatina and have had such a great experience starting my ad collection with them! Nick has been extremely helpful, ships promptly, and the quality is great! I already look forward to my next purchase and highly recommend!

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